Soft Plastics

The Party Paddle 4.3 is an inshore saltwater swimbait designed for maximum durability without sacrificing action. Its compact, baitfish-inspired body features a tight ribbed core and a hard-thumping paddle tail that kicks with energy, even on a slow retrieve. Crafted to hold up against multiple redfish, trout, or snook, the Party Paddle’s soft plastic formula is tough enough to last, yet supple enough to swim naturally in current or still water. Whether you’re bouncing jetties, slow-rolling grass flats, or targeting docks, this bait brings flash and flare to every cast.

Our Curly Tail Jerkshad is a hybrid design that has fantastic, erratic action of a jerk shad with nonstop movement from the curly tail, this leads to an incredibly versatile lure that can successfully fill many rolls in your tackle box. We've designed these with durability in mind & use a hard plastic formula, they are not indestructible, but the balance in action & durability is as good as it gets.

DESIGN/DURABILITY Our Curly Tail Jerkshad is a hybrid design that has fantastic, erratic action of a jerk shad with nonstop movement from the curly tail, this leads to an incredibly versatile lure that can successfully fill many rolls in your tackle box. We've designed these with durability in mind & use a hard plastic formula, they are not indestructible, but the balance in action & durability is as good as it gets.

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater.