Lures

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation on any body of water. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Paddle tail soft tail provides instant kicking action at the slowest retrieve speeds and in the coldest of waters.

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win tournaments.

Superior construction assures a perfect swimming bait right-out-of-the-box.

This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with the tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft. long glide on slack line.

Superior construction assures a perfect swimming bait right-out-of-the-box.

Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap? as the “Most Influental Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces sound that is nearly identical to the sound made by distressed baitfish, which leads to attracting predator fish and stimulating an aggressive feeding response. This simple-to-use lipless crankbait is a must to have for locating and catching fish.